In recent years, the Fast-Moving Consumer Goods (FMCG) sector has experienced remarkable growth. Extensive and intricate distribution networks remain a characteristic of the FMCG sector. With the introduction of technologies like artificial intelligence, big data analytics, and the Internet of Things, channel dimensioning in the FMCG sector has undergone significant transformation. This study examines how channel dimensioning in the FMCG sector is changing as a result of technology breakthroughs. The study, which is based on secondary data, examines the tools and approaches used by top companies, analyses the measurable effects of these innovations, and examines any difficulties that may have arisen. The potential transformation of AI-based demand forecasting, IoT-based tracking, and data analytics in supply chain optimisation for cost reduction and customer happiness were among the main conclusions. The article concludes with practical advice and views on using technology to solve inefficiencies and prepare distribution networks for the future....
Authors: Jyotika James, Nishant Shrivastava.